The Word SEO stands for Search Engine Optimization. In simple terms, SEO is the process of increasing your website visibility in Google. In Business Growth, SEO is one of the most important Contributions. Think about the last time you used Google to find information, a service, or a product you intended to purchase. Like most people, you probably clicked on one of the first three search results right away. We rarely scroll past the first page of results and even visit the second one since we don't have to.